— LEGAL DOCUMENT
Privacy Policy
How NB Prime collects, uses, and protects your information when you read, subscribe, and engage with our journalism.
01
Information We Collect
We collect information you provide directly, information gathered automatically as you browse, and information from trusted third parties. This includes:
| Category | Examples |
|---|---|
| Account data | Name, email address, password, subscription tier |
| Usage data | Pages viewed, time on site, articles read, referring links |
| Device data | IP address, browser type, operating system, device identifiers |
| Communications | Newsletter preferences, support requests, comment activity |
02
How We Use Your Information
We use the information we collect to operate, maintain, and improve NB Prime, including to:
- Deliver and personalize the articles and newsletters you see
- Process subscriptions, payments, and account requests
- Understand readership trends to guide our editorial coverage
- Detect, prevent, and address fraud, abuse, or security issues
03
Cookies & Tracking Technologies
NB Prime uses cookies, pixels, and similar technologies to remember your preferences, measure site performance, and support advertising. You can control cookies through your browser settings or our on-site cookie preference tool.
Disabling certain cookies may limit some features, such as staying signed in or saving your reading list.
04
Sharing & Disclosure
We do not sell your personal information. We may share data with:
- Service providers who support hosting, analytics, and payment processing on our behalf
- Advertising partners, in aggregated or pseudonymized form, as described below
- Authorities, where required to comply with a legal obligation or protect our rights
05
Advertising Partners
We work with third-party advertising networks that may use cookies or device identifiers to deliver relevant ads across the web. These partners operate under their own privacy policies, and you may opt out of personalized advertising through your browser or industry opt-out tools.
06
Data Retention
We retain personal data only as long as necessary to fulfil the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Account data is deleted or anonymized within a reasonable period after account closure.
07
Data Security
We apply industry-standard technical and organizational safeguards — including encryption in transit, access controls, and regular security reviews — to protect your data. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
08
Your Rights & Choices
Depending on your location, you may have the right to access, correct, delete, or export your personal data, and to object to or restrict certain processing. To exercise any of these rights, contact us using the details below.
09
Children's Privacy
NB Prime is intended for a general audience and is not directed at children under 13. We do not knowingly collect personal information from children, and we will delete any such data if we become aware of it.
10
International Data Transfers
As a global publication, your information may be transferred to and processed in countries other than your own. Where required, we rely on appropriate safeguards, such as standard contractual clauses, to protect data transferred internationally.
11
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The “Effective date” above will always indicate the most recent revision, and material changes will be highlighted on the site.
